About us

AN ENVIRONMENT-FRIENDLY ALLOY AND
SPECIAL PLANT HAVE ONE OF 
THE LOWEST CO2 FOOTPRINTS IN INDIA

Our Journey Began As A Rolling Mill In 2004 In A Small Way And Steel Melting Facilities Went On Stream In 2015

Driven by the passion of our promoters to be THE BEST in business, we have made rapid strides to become a significant player  in the alloy steel industry over the last 8 years. We have the distinction of being the ONLY plant in north India with a large Bloom casting facility ( 250×320 mm) which in turn gives the advantage of offering the widest size range to our esteemed customers (20-152mm).

The continual focus of Quality, Cost and delivery has earned us an excellent reputation among our customers in the Automotive, Engineering, Bearing, Railways, Defence, and Agriculture Segments. Our ability to develop products as per the stringent quality requirements conforming to Global standards gives us a distinct advantage over the competition. Our Lab is NABL accredited.

Having crossed significant milestones, we had set for ourselves, we embarked on a modernisation cum technology upgradation project and successfully completed Phase I. This project was conceived to lead to Complete Customer Delight with the installation of best of the best manufacturing & testing facilities. We are moving into Phase II to upgrade further with Ingot Casting & Rolling and Heat Treatment Facilities(QT)

ARORA STEEL (AISRM), A STATE OF THE ART ALLOY & SPECIAL STEEL PLANT BASED AT LUDHIANA, IS NORTH INDIA’S LARGEST STEEL PLANT WITH AN INSTALLED CAPACITY OF 3,00,000T PER ANNUM

3,00,000 T

Steel Making Capacity

1701 Cr (INR)

Turnover (2022-23)

700+500

Direct & Indirect Employees

300+

Satisfied Customers

Vision

To be a Globally bench-marked Alloy and Special Steel manufacturer by creating a competitive and sustainable Value Chain for all our stake-holders and ensure Customer Delight through Innovation and Digitalisation

Mission

Our mission is to create a Quality culture with Employees’ involvement & Motivation to develop unique products through Innovation & technology upgradation

VALUES

RESPECT Our culture recognizes that our people are important to our business and thus we treat each other with honor and dignity, while valuing individual and cultural differences.
RELIABILITY
By being trustworthy and honoring our commitments, we build ‘interested parties’trust towards ourselves and our company. LOYALTY We respect and implement all principles in a complete and consistent manner. However, we also share our concerns and address them openly. RESPONSIBILITY
We act in a well-thought out manner, and are encouraged to make individual decisions, while being aware of their impact on all interested parties.
FAITH
We go beyond what is material and tangible. Whether it is faith in God, moral principles, or a common mission and goals, faith unites us in focusing on future and long-termissues.
INTEGRITY
We are honest and ethical in all our business dealings, starting with how we treat each other.